Knowing how conventional cotton is grown and denim is made, Patagonia® is out to change the industry. Patagonia® Denim uses only 100% organic cotton grown without synthetic fertilizers, pesticides or herbicides. An innovative dyeing process enables them to reduce water, energy and chemical use dramatically and produce less carbon dioxide than conventional synthetic denim dyeing. Fair Trade Certified™ for sewing, Patagonia Denim is the way denim should be made.